[閒聊] Epic 認為遊戲內消費可幫助衝動購買

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https://bit.ly/3aYKOOY Judge Yvonne Gonzalez Rogers found this argument compelling enough to follow up on. Why couldn’t iPhone users buy V-Bucks through Safari, she asked, before Fortnite’s ban in August? Epic CEO Tim Sweeney admitted that Epic could have added the feature — but “ it wasn’t a very attractive option for our customers,” Sweeney told her. If somebody wants to buy V-Bucks, he said, there’s a good chance they’re already looking at an item in Fortnite. “To set Fortnite aside and pull out some device, browse to a website, log in, make a transaction there, it’s extremely inconvenient.” In short, “there’s a huge amount of payment processing and customer friction associated with selling a user of an app an item outside of that app.” 法官問 Epic CEO 在 Apple 下架 Fortnite 前,為什麼不考慮讓使用者 在 Safari 購買 V-Bucks, 然後回到遊戲中消費? CEO 則回答 Apple 允許這種方式。但是你在看某個商品時,還要特地跳出去買 再回來使用很不方便。 But after asking how old most Fortnite players were, Rogers suggested that a little friction might be a good thing. “Why is it so inconvenient that someone can’t make what I would call, as a parent, an impulse purchase?” she asked. “Isn’t that a responsible way to deal with a young client base?” If people can buy V-Bucks and then switch platforms, “what you’re really asking for is the ability to have impulse purchases.” Sweeney said Fortnite had parental controls, but he didn’t dispute Rogers’ basic point. “Yes. Customer convenience is a huge factor in this. People are much more likely to make a purchase if it’s easy to make a purchase,” he said. 之後法官問 Fortnite 的玩家年齡分佈,並說這樣的不便對於家長可能是好事, Epic 的訴求背後是否要強化衝動消費。Epic CEO 說他們有家長監控機制。 Benjamin Simon is the CEO of a company called Yoga Buddhi, which runs an iOS app called Down Dog. (Sadly, nobody in court thought to make an Updog joke.) Yoga Buddhi offers a hefty discount for signing up outside the iOS app. And unlike Epic, it’s fine sending people to a website. Simon claims, however, that Apple makes finding that website as hard as possible. Simon says that Apple rejected several versions of Down Dog that reference getting a discount elsewhere. Right now, about half the iOS user base apparently pays a premium to sign up through the App Store. For comparison, only 10 percent of Android users pay a similar premium through the Play Store, because Google doesn’t have the same restrictions. Simon acknowledged that Yoga Buddhi can reach customers via other methods like email and help them switch to the discounted version. The problem, again, is friction. “We’re restricted in our ability to communicate with our customers from within our product, ” he complained. 證人 Benjamin Simon (Yoga Buddhi CEO) 則說他們有實際做過另外網頁讓 使用者訂閱,但是直接在 App 宣傳這件事會被 Apple 下架。他們只能 把資訊藏得很隱晦。因此目前有 50% iOS 使用者在 app 內訂閱,而 Android 則是只有 10% 在 app 訂閱。 他也提到 email 或其他方式宣傳網頁訂閱優惠沒問題,但是這方法太麻煩了。 為什麼我們不能直接在產品內跟用戶溝通? -- --
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1Fwizardfizban: 這對Epic不利吧!這不是證明了Apply能繞只是Epic不 05/05 14:04
2Fwizardfizban: 想 因為想賺衝動消費? 05/05 14:05
3Fwidec: 支持商城的都是辣雞公司 05/05 14:05
4FSkyPlus: 一開始就有提到這點了,可是下架時的新聞中,一堆推文 05/05 14:06
5Fdustlike: 這老問題啊 在Appstore上架的應用程式 你想宣傳用第三方 05/05 14:07
6FSkyPlus: 都以為 apple 一定要你走他的金流,完全沒變通 05/05 14:07
7Fdustlike: 付費就會被蘋果封殺 05/05 14:07
8FSkyPlus: 其實 apple 並沒有管這麼嚴格啊 05/05 14:07
9Fdustlike: 認真要繞當然可行 但能騙過審查就代表使用者也很難知道 05/05 14:07
10Fwizardfizban: 重點是他變相承認他是為了賺衝動消費呀.... 05/05 14:09
11Fwizardfizban: 法官還提到家長 05/05 14:09
12Fltytw: EPIC瘋到語無倫次 XD 05/05 14:10
13Fwizardfizban: 這不就是我不想繞是因為想坑小孩錢的意思嗎? 05/05 14:10
14FSkyPlus: 不過 Benjamin Simon 也說藏起來還是有 50% 從網頁訂 05/05 14:10
15FSkyPlus: 不知道是 apple 還是 epic 找他作證, 如果是 epic 05/05 14:11
16Fguogu: 我覺得一間商店禁止你在店內宣傳去其他地方買天經地義啦 05/05 14:11
17FSkyPlus: 找他證明另外做很麻煩,感覺這數字不太有說服力 05/05 14:12
18Flinzero: 並不是要騙過審查,而是蘋果不允許在上架APP內提到。廠商 05/05 14:18
19Flinzero: 可以在其他地方提供另外管道消費跟宣傳 05/05 14:18
20Fgaduoray: 我只想問 updog joke是啥XDDDDD 05/05 14:20
21Flinzero: 但實務上,有的消費者就是習慣直接開APP消費,不會花太多 05/05 14:21
22Flinzero: 心思去得知有無其他消費管道 05/05 14:21
23Fsiro0207: 所以之前就講過了像bookwalker能用網頁購買 然後在app上 05/05 14:22
24Fsiro0207: 閱讀 05/05 14:22
25Fcat05joy: 法官:你是不是懶 05/05 14:23
26Fmagamanzero: 這跟問為什麼我們不能攜帶外食有87%像? 05/05 14:27
27Fmagamanzero: 我們只能買店裡面貴桑桑的飲料很不方便 05/05 14:28
28Fas3366700: 消費者是真的滿懶了 Streamlabs抽成更少但是大家還是 05/05 14:35
29Fas3366700: 習慣直接用YT打SC 05/05 14:35
30Fssarc: 「太麻煩」這個理由好硬拗 05/05 14:37
31Fssarc: 你不想花錢教育你的買家那不就該老實給人抽趴嗎?啊他以為 05/05 14:39
32Fssarc: 蘋果花幾年教育果粉,這些都是成本欸 05/05 14:39
33Fssarc: steam也是花了好幾年養粉絲才有今天的規模好不好,epic才灑 05/05 14:40
34Fssarc: 的兩三年就該該叫太廢了 05/05 14:40
35Fmagamanzero: 跟懶沒啥關係 就像上面說的 你用人家的店就要守規矩 05/05 14:41
36Fmagamanzero: 市場上也還有安卓 去用蘋果商店 還在那邊哭 有夠難看 05/05 14:42
37Fssarc: 他就是懶的花錢花時間教育,又嫌抽趴規定太貴,都給你爽就 05/05 14:45
38Fssarc: 好了..... 05/05 14:45
39Flinzero: 應該是剛好不少地方不少案例在檢討科技壟斷問題,所以才 05/05 14:48
40Flinzero: 跑出來告吧 05/05 14:48
41Flinzero: 製造商跟通路商的戰爭很早就開始了,也大概不會結束 05/05 14:49
42FwiniS: 我的FGO都在買喀app上弄,是真的比較能冷靜沒錯 05/05 14:53
43FwiniS: 某個18x手遊都能上IOS了,觀念真的要更新一下 05/05 14:54
44Fchyx741021: Netflix就完全不能在App內訂閱,只能去網頁版,Apple 05/05 15:01
45Fchyx741021: 目前也是允許這樣做 05/05 15:01
46Fshinchen: 但實際上蘋果是有在刻意讓這個操作「變麻煩」的 05/05 15:02
47Ffuhsi: 與其說變麻煩不如說apple使內購更簡單吧,因此才會讓人懶 05/05 15:08
48Ffuhsi: 得用第三方購買, 05/05 15:08
49FwiniS: 就像遊樂園內購餐飲雖然貴,但是他不禁帶外食也不查包包 05/05 15:17
50FwiniS: ,至於不給在園區內打外食的廣告,這不算太過份吧 05/05 15:17
51FMedic: 在麥當勞內用區仗著已有消費 大喊肯德基的炸雞多好有優惠w 05/05 17:09

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